Self-tan might seem like magic, but in truth, it’s science. At Loving Tan, we combine premium active ingredients with years of expertise to create products that deliver your most natural-looking...

As a board-certified Physician Assistant (PA-C), Taylor Russ knows a thing or two about protecting skin.  Sun safety is her passion, especially because skin cancer remains the most common cancer...

Life moves fast, but your glow doesn’t have to wait. Loving Tan 2 HR Express Face Tanning Serum is the ultimate fast-acting, skincare-infused face tanning serum that can be rinsed...

Sydney Sweeney lit up the Vanity Fair Oscar Party with a breathtaking, sun-kissed glow, and now you can too!

As the New Year’s Eve countdown begins, you’ll want to feel your best as you step into the new year.

What tanning products should you pack for the holidays (and why you’ll love them)

What self-tan products we’re giving our loved ones this year.

Gifts that are so great that you’ll want to treat yourself, too!

Discover the secret to a perfect tan straight from the self-tanning experts. Achieving a flawless tan is not only about using the best products—it’s about mastering the techniques that ensure...

Curious to understand how self tanner works on your skin? We asked Dr Natasha Cook MBBS (Hons) FACD, a board-certified specialist dermatologist with decades of experience to answer all the top questions...

We’ve all been familiar with the idea of an ‘everything shower’, even if we didn’t know it by name until recently. This wellness trend is straightforward: an extensive shower process...

Whether you're chasing sunsets in Bali, sipping champagne in Parisian cafes, or exploring the hidden gems of bustling cities, your tan shouldn't miss a beat. So buckle up with this...