Loving Tan was founded in 2010 in Brisbane, Australia by busy 28 year old lawyer, Joanna.
When the demands of her job meant she kept missing her routine Thursday spray tan appointments she went in search of a self tan she could do at home to fit in with her schedule. Nothing on offer delivered on same salon quality tan she was looking for so she decided to make her own.
She knew if she could create a self-tan that not only delivered a deep, natural olive colour but was also incredibly easy to apply, replicating the results of a professional spray tan in just one layer, it would help busy self tan lovers everywhere.
And so, the original high performance, salon inspired tan was born - Loving Tan.