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202601 ProductImage 3

your most natural looking tan

Welcome to Loving Tan

Interested in trying a sunless tanner or need some self tanning tips?

You've come to the right place! Made by tan lovers for tan lovers, Loving Tan is perfect for anyone who wants a natural, flawless tan.

Whether you are new to self-tanning or just looking for some expert application tips, we have everything you need to achieve an easy, flawless, salon-quality tan.

  • Natural Colour: we never compromise on the quality of our dual active ingredients to ensure you get a natural looking tan.

  • Easy Application: all our tanning solutions have a bronzed colour guide to ensure you never miss a spot and achieve a streak free tan.

  • Quick Dry: dries in as little as 60 seconds and has a pleasant scent!

  • Proudly Australian Made: and loved globally with 14,000+ 5-star reviews.

Try Loving Tan

Let us help you find your perfect tan.

SHADE FINDER

With 4 shades to choose from, take our Shade Finder quiz to find your perfect match.

Take Quiz

BEST SELLERS

Not sure which product is best? Discover our most loved and award winning self tanners.

BEGINNERS GUIDE

New to tanning? No worries, we have a step by step guide for you.

READ GUIDE
R2HRD120 7

2 HR EXPRESS TAN

Time poor or dislike sleeping in your tan? Rinse & go in 2 hours with our express formula while your tan continues to develop for up to 24 hours.

SHOP 2 HR EXPRESS
DBMM120 3

8 HR DELUXE BRONZING MOUSSE

Our original salon inspired formula available in 4 shades. Tinted colour guide for a flawless application.

SHOP DELUXE BRONZING MOUSSE

PUREST ORGANIC TAN

Formulated using over 97% certified organic and naturally derived ingredients.

Shop Purest

FACE TANNER

Perfect for a "no-makeup" makeup look. Dermatologist tested and enriched with antioxidants.

Shop Face Tanners

INSTANT TAN

Instant colour that illuminates and bronzes your skin for an airbrushed finish.

Shop Bronze Shimmer
DGTD150 8

GRADUAL TAN

Extend your self tanner or apply daily for buildable colour. This ultra-hydrating lotion comes in 2 shades.

SHOP GRADUAL TAN

Tanning Tips

24 Hours Prior

Remove hair and exfoliate 24 hours beforehand to ensure pores are closed before tan application.

Skin Barriers

Remove any shampoo, conditioner and moisturiser residue before tanning to ensure your tan fully develops.

Application

Apply moisturiser immediately before tanning to your hands, wrist, elbows, feet, ankles and knees to stop your tan from overdeveloping on these dry areas.

Hands & Feet

Use a makeup brush to tan your hands and feet.

Colour Guide Rinse Off

Once the tinted colour guide is rinsed off, your tan will take 24 hours to fully develop. Avoid moisturiser during this time as it stops the tan developing.

Maintenance

Apply Deluxe Gradual Tan over your mousse tan every other day to enhance and extend your results for up to two weeks.

No other tan comes close

Loved globally for over a decade and with 14,000+ 5-star reviews, discover your new must-have Loving Tan routine for dark, natural-looking tan anywhere, anytime.

10 MIN Express Self-Tanning Smoothing Mask Dark
2025 TMT WEBASSETS PDP TMTD150 2
10 MIN Express Self-Tanning Smoothing Mask Dark
10 MIN Express Self-Tanning Smoothing Mask Dark
10 MIN Express Self-Tanning Smoothing Mask Dark

10 MIN Express Self-Tanning Smoothing Mask Dark

Dark

10 MIN Express Self-Tanning Smoothing Mask Dark

$70.00

or interest-free installments $0.00 with

2 HR Express Self-Tanning Lotion Medium
NEW 2HRTLM100 2
2 HR Express Self-Tanning Lotion Medium
2 HR Express Self-Tanning Lotion Medium
2 HR Express Self-Tanning Lotion Medium

2 HR Express Self-Tanning Lotion Medium

Medium

2 HR Express Self-Tanning Lotion Medium

$48.00

or interest-free installments $0.00 with

2 HR Express Self-Tanning Lotion Dark
NEW 2HRTLD100 2
2 HR Express Self-Tanning Lotion Dark
2 HR Express Self-Tanning Lotion Dark
2 HR Express Self-Tanning Lotion Dark

2 HR Express Self-Tanning Lotion Dark

Dark

2 HR Express Self-Tanning Lotion Dark

$48.00

or interest-free installments $0.00 with

2 HR Express Face Self-Tanning Serum Medium
NEW 2HRFTSM30 2
2 HR Express Face Self-Tanning Serum Medium
2 HR Express Face Self-Tanning Serum Medium
2 HR Express Face Self-Tanning Serum Medium

2 HR Express Face Self-Tanning Serum Medium

Medium

2 HR Express Face Self-Tanning Serum Medium

$48.00

or interest-free installments $0.00 with

2 HR Express Face Self-Tanning Serum Dark
NEW 2HRFTSD30 2
2 HR Express Face Self-Tanning Serum Dark
2 HR Express Face Self-Tanning Serum Dark
2 HR Express Face Self-Tanning Serum Dark

2 HR Express Face Self-Tanning Serum Dark

Dark

2 HR Express Face Self-Tanning Serum Dark

$48.00

or interest-free installments $0.00 with

2 HR Express Self-Tanning Mousse Medium
NEW 2HRM120 2
2 HR Express Self-Tanning Mousse Medium
2 HR Express Self-Tanning Mousse Medium
2 HR Express Self-Tanning Mousse Medium

2 HR Express Self-Tanning Mousse Medium

Medium

2 HR Express Self-Tanning Mousse Medium

$54.00

or interest-free installments $0.00 with

2 HR Express Self-Tanning Mousse Dark
NEW 2HRD120 2
2 HR Express Self-Tanning Mousse Dark
2 HR Express Self-Tanning Mousse Dark
2 HR Express Self-Tanning Mousse Dark

2 HR Express Self-Tanning Mousse Dark

Dark

2 HR Express Self-Tanning Mousse Dark

$54.00

or interest-free installments $0.00 with

2 HR Express Self-Tanning Mousse Ultra Dark
NEW 2HRUD120 2
2 HR Express Self-Tanning Mousse Ultra Dark
2 HR Express Self-Tanning Mousse Ultra Dark
2 HR Express Self-Tanning Mousse Ultra Dark

2 HR Express Self-Tanning Mousse Ultra Dark

Ultra Dark

2 HR Express Self-Tanning Mousse Ultra Dark

$61.00

or interest-free installments $0.00 with

Shop All

View all
10 MIN Express Self-Tanning Smoothing Mask Dark
2025 TMT WEBASSETS PDP TMTD150 2
10 MIN Express Self-Tanning Smoothing Mask Dark
10 MIN Express Self-Tanning Smoothing Mask Dark
10 MIN Express Self-Tanning Smoothing Mask Dark

10 MIN Express Self-Tanning Smoothing Mask Dark

Dark

10 MIN Express Self-Tanning Smoothing Mask Dark

$70.00

or interest-free installments $0.00 with

2 HR Express Self-Tanning Mousse Dark
NEW 2HRD120 2
2 HR Express Self-Tanning Mousse Dark
2 HR Express Self-Tanning Mousse Dark
2 HR Express Self-Tanning Mousse Dark

2 HR Express Self-Tanning Mousse Dark

Dark

2 HR Express Self-Tanning Mousse Dark

$54.00

or interest-free installments $0.00 with

2 HR Express Platinum Self-Tanning Mousse
NEW PLEX120 2
2 HR Express Platinum Self-Tanning Mousse
2 HR Express Platinum Self-Tanning Mousse
2 HR Express Platinum Self-Tanning Mousse

2 HR Express Platinum Self-Tanning Mousse

Maximum

2 HR Express Platinum Self-Tanning Mousse

$62.00

or interest-free installments $0.00 with

8 HR Deluxe Self-Tanning Mousse Dark
NEW DBMD120 2
8 HR Deluxe Self-Tanning Mousse Dark
8 HR Deluxe Self-Tanning Mousse Dark
8 HR Deluxe Self-Tanning Mousse Dark

8 HR Deluxe Self-Tanning Mousse Dark

Dark

8 HR Deluxe Self-Tanning Mousse Dark

$48.00

or interest-free installments $0.00 with

8 HR Deluxe Gradual Self-Tanning Lotion Dark
NEW DGTD150 2
8 HR Deluxe Gradual Self-Tanning Lotion Dark
8 HR Deluxe Gradual Self-Tanning Lotion Dark
8 HR Deluxe Gradual Self-Tanning Lotion Dark

8 HR Deluxe Gradual Self-Tanning Lotion Dark

Dark

8 HR Deluxe Gradual Self-Tanning Lotion Dark

$41.00

or interest-free installments $0.00 with

2 HR Express Self-Tanning Mousse Ultra Dark
NEW 2HRUD120 2
2 HR Express Self-Tanning Mousse Ultra Dark
2 HR Express Self-Tanning Mousse Ultra Dark
2 HR Express Self-Tanning Mousse Ultra Dark

2 HR Express Self-Tanning Mousse Ultra Dark

Ultra Dark

2 HR Express Self-Tanning Mousse Ultra Dark

$61.00

or interest-free installments $0.00 with

8 HR Deluxe Self-Tanning Mousse Ultra Dark
NEW DBMUD120 2
8 HR Deluxe Self-Tanning Mousse Ultra Dark
8 HR Deluxe Self-Tanning Mousse Ultra Dark
8 HR Deluxe Self-Tanning Mousse Ultra Dark

8 HR Deluxe Self-Tanning Mousse Ultra Dark

Ultra Dark

8 HR Deluxe Self-Tanning Mousse Ultra Dark

$54.00

or interest-free installments $0.00 with

8 HR Deluxe Platinum Self-Tanning Mousse
PLA120 2
8 HR Deluxe Platinum Self-Tanning Mousse
8 HR Deluxe Platinum Self-Tanning Mousse
8 HR Deluxe Platinum Self-Tanning Mousse

8 HR Deluxe Platinum Self-Tanning Mousse

Maximum

8 HR Deluxe Platinum Self-Tanning Mousse

$54.00

or interest-free installments $0.00 with

Shop Best Sellers

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The Results

Holy Grail!

"The absolute holy grail of self tanning! I have been on this stuff for years. The colour, the undertones, the fade, the velvet mousse, the smell, even the applicator mitt ….TOP TIER.
There is no comparison. Period." - Sarah

Holy Grail!

"The absolute holy grail of self tanning! I have been on this stuff for years. The colour, the undertones, the fade, the velvet mousse, the smell, even the applicator mitt ….TOP TIER.
There is no comparison. Period." - Sarah

Wow Wow Wow

"This is the absolute best self tanner I’ve ever used! The color is gorgeous! Absolutely no orange streaky tones! This is a MUST HAVE!" - Kelly

Wow Wow Wow

"This is the absolute best self tanner I’ve ever used! The color is gorgeous! Absolutely no orange streaky tones! This is a MUST HAVE!" - Kelly

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Fantastic

"I loved it it was easy to apply and it feels good and it didn't turn me orange." - Misty

Fantastic

"I loved it it was easy to apply and it feels good and it didn't turn me orange." - Misty

Beautiful

"Such a beautiful glow! Perfect for a quick application." - Emma

Beautiful

"Such a beautiful glow! Perfect for a quick application." - Emma

THE BEST SELF TANNER OF ALL TIME

"I have used Loving Tan for YEARS, it is the BEST self tanner on the market. I use it every single week, and it makes me feel so confident and bronzed. The color is absolutely perfect and I have put so many of my friends on to it, because they love the way my skin looks!" - Ella

THE BEST SELF TANNER OF ALL TIME

"I have used Loving Tan for YEARS, it is the BEST self tanner on the market. I use it every single week, and it makes me feel so confident and bronzed. The color is absolutely perfect and I have put so many of my friends on to it, because they love the way my skin looks!" - Ella

Impressive!!

"Love this self tanner. The only self tanner that doesn’t break my skin out." - Lucy

Impressive!!

"Love this self tanner. The only self tanner that doesn’t break my skin out." - Lucy

The BEST!

"I loooove this shimmer so much! It makes me so dark and washes right off at the end of the day. I get so many compliments on my tan daily. My only complaint is that you should make a bigger size bottle!!"- Ariarne

The BEST!

"I loooove this shimmer so much! It makes me so dark and washes right off at the end of the day. I get so many compliments on my tan daily. My only complaint is that you should make a bigger size bottle!!"- Ariarne