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We believe both performance and ingredients matter, so we’ve taken our expertise from creating the world’s leading self-tan to bring you our newest Purest Collection- a range of high-performance products formulated with ingredients to feel good about.

Key Ingredients

Aloe Vera Juice

A soothing, vitamin-rich base to nourish and hydrate skin.

Pomegranate Extract

A botanical extract rich in polyphenol antioxidants, vitaminc C, omegas and fatty acids to combat oxidative stress.

Cocoa Extract

Vitamin-rich antioxidant flavonoid for neutralising oxidative stress in the skin and promoting skin radiance.

Paw Paw Fruit Extract

A vitamin-rich antioxidant to help protect and enhance complexion.

Purest Tanning Mousse

Purest Tanning Mousse is available in both 'medium' and 'dark' and is formulated using over 97% certified organic and naturally derived ingredients to provide you with a natural-looking tan within minutes.

Infused with Cocoa, Papaya and Pomegranate extracts, this nourishing formula rejuvenates your skin while your tan develops. It is both quick-drying, delicately fragrant and dermatologically tested.

Purest Tanning Lotion

Purest Tanning Lotion is a rich, hydrating crème available in both 'medium' and 'dark'. It is formulated with over 97% certified organic and naturally derived ingredients to provide you with a natural-looking tan within minutes.

Infused with Cocoa, Cucumber and Pomegranate extracts, this nourishing formula enhances your skin while your tan develops and is dermatologically tested. This quick-drying, lightweight lotion contains a colour guide for the perfect application every time.

Purest Face Tanning Serum

Created specifically for your face and décolletage, the Purest Face Tanning Serum is available in 'medium' and 'dark'. It is formulated with 97% certified organic and naturally derived ingredients to provide you with a flawless, natural-looking tan.

Infused with Chamomile, Cocoa and Elderflower extracts, this luxuriously lightweight formula enhances your complexion while your tan develops and is dermatologically tested. The natural colour guide makes for the perfect application each time.

The Results

Don't just take our word for it, seeing is believing...

“I have used Loving Tan for over 5 years now. The new Purest face serum absorbed into my skin evenly and did not cause breakouts. I don't wear much makeup on a daily basis and this is my secret weapon. I woke up glowing today. Definitely recommend!”

– Christie

“I am so happy with this self tanner. It’s the only self tanner that doesn’t break my skin out and it actually gets you dark instead of rinsing off in the shower!”

– Lauren N

“I have tried countless self-tanners and use clean non-toxic lines, as I have a high sensitivity to chemicals and fragrance. This is THE best I have ever used. I'm pretty blown away. "

– Lisa

Purest Face Serum in medium

Created specifically for your face and décolletage. Dermatologically tested and made from 97% organic and naturally derived ingredients.

Purest Tanning Lotion in dark

Infused with Cocoa, Cucumber and Pomegranate extracts, this nourishing formula enhances your skin while your tan develops.

Glowing Results

Before
After