Overall rating: 4.7591524 / 5 from 1038 reviews.
Customers highly praise the E-Gift Card for its smooth and soft feel, amazing scent, and effective exfoliation. The product is noted for its natural look and ease of application, making it a favorite among users.
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"I have used loving tan body and face products for over 5 years now as they leave an olive tone. The new purest face product is a thinner consistency, as in the term serum, than the other product but works well. I feel it even absorbed into my skin more evenly and did not cause breakouts. I don't wear much makeup on a daily basis and this is my secret weapon. I woke up glowing today. Definitely recommend!"
"The colour is DIVINE! Goes on so smoothly and blends effortlessly. If you want to look like someone straight out of the Maldives with an Instagram filter on, this is your go to tan. I've tried SO many tans in my time, this one has lasted me longer than any other professional spray tan and has come out a way better colour. I have never had so many compliments in my life!"
"Absolutely love this product!!! It's actually super dark considering it's only the Medium shade. Smells so nice and lasts for ages. Super hydrating - applies just like moisturiser and my skin doesn't get dry and flaky after a couple of days. Looks really natural too - had lots of people ask if it was my natural skin!"
"If you’re looking for the darkest tan this is definitely not it, it honestly compares to the ultra dark or even the regular dark. I do love how this one fades though, I’ve had it on for about a week and it looks great and not splotchy. Exfoliating before is the key though! I will always love their products because they are sooooo natural and don’t look orange like every other brand!!"
"This one doesn’t last as well as the others. Get a little blotchy but is so dark and looks great for a few days… I use this for a date night or something where I just want ti look nice and then take it off"
"I absolutely loved this tan. I was unsure as I normally use a foam, not a lotion - due to stickyness. This tan glided on so easily and within minutes I was completey dry and my skin felt smooth as silk. The lotion made it so easy to spread evenly over my body and I woke up with a completely streak free tan. I had no mess at all on my sheets and I didnt even feel like I was sleeping in a tan. I woke up with a beautiful natural looking tan which continued to develop over the 24 hours after I put it on. No gross tan smell either. I have definitely found a new favourite!!"
"loving tan is the first and only self tanner I have ever used - when I tried it for the first time it was so perfect I had no desire to try anything else - their new maximum color is dark but looks so good and natural - if you prep your skin correctly the tanner looks so pretty I can't say more good things about this product"
"I would say this is overall a better product than the OG face lotion. Besides the smaller 30ml tube, it offers a bit darker color results, it’s lighter on the skin and you need less product to apply. On top of everything, better ingredients! It is a clear winner for me"
"I have been a long time loving tan customer. I will use the 2 hr express for events but I love this for more of an everyday tan. The smell is a little different but doesn't bother me. When applying it doesn't look very dark and is hard to tell where you've tanned but after the 8 hours, it develops nicely and doesn't all wash off in the shower."
"The color is so subtle and beautiful. As a fair skin girly, I didn’t want anything that was too dark. This looks so beautiful and natural. My favorite self tanner hands down."
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