Kit Builder

#1 Bestseller. Express Tanning Technology.

Looking for the perfect shade? Let us help you

Overall rating: 4.897842 / 5 from 695 reviews.

AI Generated Review Summary

Kit Builder offers a natural and long-lasting tan with a gorgeous olive tone. Customers appreciate the quick drying mousse and its beautiful color. The product is praised for its pleasant smell and perfect dark shade that lasts for days.

Summary topics

  • Streak-Free Application: 4%
  • Application Ease: 7%
  • Natural Appearance: 15%
  • Platinum Shade: 7%
  • Pleasant Scent: 11%

Review topics: ["results","quality","color","problem","smell","feel","husband","price","spots","glow","formula","use","skin","looks","body","buy","bottle","shade","compliments","difference","coverage","clothes","favorite","works","patches","appearance","light","found","tan","mousse"].

Review highlights

  • "Seamless application and colour was great!!"Lauren
  • "Love this product I hav the perfect dark tan that looks so natural"Lauren
  • "I no longer need spray tans for events, all Loving Tan's products give me such a beautiful colour!"Caitlyn

Reviews

Been using loving tan for the past 6 years

"If you’re looking for the darkest tan this is definitely not it, it honestly compares to the ultra dark or even the regular dark. I do love how this one fades though, I’ve had it on for about a week and it looks great and not splotchy. Exfoliating before is the key though! I will always love their products because they are sooooo natural and don’t look orange like every other brand!!"

Kaitlyn (4/5)

Nothing Compares

"I've tried a LOT of self tanners, and truly nothing comes close to this. The biggest difference is how patchy other tanners tend to fade vs. the subtlety of the platinum mousse. You also don't have to use a lot or use for multiple days to achieve the color you want, but if you do keep it up, it looks FANTASTIC. Highly recommend and honestly so affordable!!"

Callie (5/5)

Nothing Compares

"I've tried a LOT of self tanners, and truly nothing comes close to this. The biggest difference is how patchy other tanners tend to fade vs. the subtlety of the platinum mousse. You also don't have to use a lot or use for multiple days to achieve the color you want, but if you do keep it up, it looks FANTASTIC. Highly recommend and honestly so affordable!!"

Callie (5/5)

Platinum Mousse

"i was a bit scared to use this but the colour was perfect and didnt go patchy at all was super easy to spread and was quick to dry"

Mia (5/5)

Best tan ever

"This has been my go too tan for ages!! Perfect colour, nice smell, and fades evenly!"

Millie (5/5)

Best tan ever

"This has been my go too tan for ages!! Perfect colour, nice smell, and fades evenly!"

Millie (5/5)

Platinum Mousse

"i was a bit scared to use this but the colour was perfect and didnt go patchy at all was super easy to spread and was quick to dry"

Mia (5/5)

BRONZED GODDESS

"EXACTLY AS THE TITLE STATES THIS MAKES YOU BRONZED NOT ORANGE!!"

Deanna (5/5)

BRONZED GODDESS

"EXACTLY AS THE TITLE STATES THIS MAKES YOU BRONZED NOT ORANGE!!"

Deanna (5/5)

How does it look so natural?!

"I am the palest of the pale people. I have tried every self tanner under the sun. Not one has given me a more natural looking faux glow than Loving Tan. I tried the Platinum Mousse after a very convincing recommendation. I did sort of freak out at the "for experienced tanners" on the label because of said paleness. HOWEVER, turns out I am an experienced tanner! The color is so perfect (even on my pale skin), and I feel great about the application. It also wears well and fades nicely with daily moisturizing. 100% will repurchase the Platinum Mousse."

Elizabeth (5/5)

Q&A

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