Amazing

"This product works well right away. No streaking. Goes on easily. No smell which I like. Customer service is excellent. They are there to help in anyway they can prompt to respond. Delivery was super fast."

— Lauren L. (5/5)

Great tan, leaky pump

"I was happy with the results of the tan, nice color doesn’t transfer, however very disappointed with the pump. It’s leaking from the different seams around the head, not always pumping foam sometimes just oily liquid, I’m loosing product. Was a bit disappointed about this considering the price."

— Valerie C. (3/5)

The best self tan out there

"I've been using Loving Tan for about 10 years. I've tried dozens of other brands and it really is the best self tan out there. I'm so happy they finally have a Canadian website/warehouse. The 2-hour express gives quick, dark and long-lasting color that continues to develop after rinsing. With proper care, the tan lasts about 7 days. I really like the color; it's very natural and bronze, whereas I find some other brands look green on me. I would recommend the darker colors for experienced self-tanners as the hands and feet could be difficult for beginners. For reference, I am Fitzpatrick skin type II."

— Lexie (5/5)

not worth it

"I’ve been using self-tanners for years, so I know exactly what makes a formula deliver real depth. DHA is what actually makes you dark — not the cosmetic bronzer — so when a company refuses to disclose the DHA percentage, that’s a huge red flag. Living Tan won’t say what’s in their 2 Hour Express, and honestly, it shows. This isn’t “ultra dark. ” It’s bronzed — lightly. I left it on for multiple hours, I reapplied, I layered… and nothing changed. No matter what I did, the colour never got deeper. I even tried their cream before this, and that also wasn’t dark enough. I only bought the 2 Hour Express because the reviews made it seem like it developed into a much richer tan. Now I’m realizing those reviews are definitely skewed, because my result was nowhere near what people claimed. Overall, for the price and hype, this product was a letdown — not transparent, not ultra dark, and not worth it."

— jordana (2/5)

Love for Loving tan 2 hour mousse

"Great product! Goes on smoothly and doesn’t smell as much as our tanners."

— caroline W. (4/5)

Best self tanner out there!

"I love this the colour is so natural and it doesn't fade patchy. Also comes off easily with an exfoliating mitt in the shower."

— Katrina (5/5)

"Love it"

— Emilie (5/5)

Love the 2hr express so

"Love the 2hr express so you can get on with your day. This one provides a nice brown tan and doesn’t stink like others brands! Great product!"

— Janell H. (5/5)

Natural Bronze Glow!

"This is my first time trying a self tan since I was in high school. I always remembered feeling orange. As someone with very fair skin who struggles to tan I decided to give Loving tan a try after seeing a client of mine in it look amazing, and I’m so glad I did! I got the 2 hr in dark, the freckle pen, and they included a free application mitt! It went on easy and I love the colour. It doesn’t smell bad either. I’ve gotten so many compliments and I think this will now be part of my weekly routine. Highly recommended! I included the tan line during processing pic to show how pale I normally am😩🙏"

— Sierra (5/5)

amazing

"not orangey and it’s so easy to blend and use it’s my new favourite thing ever"

— Addison C. (5/5)