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The Journal
Discover our tanning experts exclusive tips and tricks for achieving a dark, natural-looking tan and stay up to date with the latest self-tanning trends.

Sydney Sweeney Approved: Achieve Her Effortless Red Carpet Tan with Loving Tan
Sydney Sweeney lit up the Vanity Fair Oscar Party with a breathtaking, sun-kissed glow, and now you can too!

Your Ultimate NYE Tanning Routine
As the New Year’s Eve countdown begins, you’ll want to feel your best as you step into the new year.