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10 MIN Express Self-Tanning Smoothing Mask Dark
10 MIN Express Self-Tanning Smoothing Mask Dark
NEW
DARK
10 MIN Express Self-Tanning Smoothing Mask

THE FASTEST TAN YET.

2 HR Express Self-Tanning Mousse Dark
2 HR Express Self-Tanning Mousse Dark
#1 GLOBAL BESTSELLER
DARK
2 HR Express Self-Tanning Mousse

#1 BESTSELLER. EXPRESS TECHNOLOGY.

2 HR Express Platinum Self-Tanning Mousse
2 HR Express Platinum Self-Tanning Mousse
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MAXIMUM
2 HR Express Platinum Self-Tanning Mousse

MAXIMUM RESULTS. MINIMUM TIME.

8 HR Deluxe Self-Tanning Mousse Dark
8 HR Deluxe Self-Tanning Mousse Dark
DARK
8 HR Deluxe Self-Tanning Mousse

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8 HR Deluxe Gradual Self-Tanning Lotion Dark
8 HR Deluxe Gradual Self-Tanning Lotion Dark
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DARK
8 HR Deluxe Gradual Self-Tanning Lotion

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2 HR Express Self-Tanning Mousse Ultra Dark
2 HR Express Self-Tanning Mousse Ultra Dark
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ULTRA DARK
2 HR Express Self-Tanning Mousse

#1 BESTSELLER. EXPRESS TECHNOLOGY.

8 HR Deluxe Self-Tanning Mousse Ultra Dark
8 HR Deluxe Self-Tanning Mousse Ultra Dark
BESTSELLER
ULTRA DARK
8 HR Deluxe Self-Tanning Mousse

PROFESSIONAL STRENGTH FORMULA

8 HR Deluxe Platinum Self-Tanning Mousse
8 HR Deluxe Platinum Self-Tanning Mousse
AWARD WINNER
MAXIMUM
8 HR Deluxe Platinum Self-Tanning Mousse

DEEPEST, DARKEST RESULTS.

8 HR Deluxe Face Self-Tanning Cream Dark
8 HR Deluxe Face Self-Tanning Cream Dark
BESTSELLER
DARK
8 HR Deluxe Face Self-Tanning Cream

ANTIOXIDANT-RICH FACE TAN

2 HR Express Face Self-Tanning Serum Dark
2 HR Express Face Self-Tanning Serum Dark
BESTSELLER
DARK
2 HR Express Face Self-Tanning Serum

ULTRA-HYDRATING, SKINCARE-INFUSED.

2 HR Express Self-Tanning Lotion Dark
2 HR Express Self-Tanning Lotion Dark
BESTSELLER
DARK
2 HR Express Self-Tanning Lotion

ULTRA-HYDRATING, SKINCARE-INFUSED.

2 HR Express Self-Tanning Mousse Medium
2 HR Express Self-Tanning Mousse Medium
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MEDIUM
2 HR Express Self-Tanning Mousse

#1 BESTSELLER. EXPRESS TECHNOLOGY.

8 HR Deluxe Self-Tanning Mousse Medium
8 HR Deluxe Self-Tanning Mousse Medium
MEDIUM
8 HR Deluxe Self-Tanning Mousse

PROFESSIONAL STRENGTH FORMULA

8 HR Deluxe Gradual Self-Tanning Lotion Medium
8 HR Deluxe Gradual Self-Tanning Lotion Medium
MEDIUM
8 HR Deluxe Gradual Self-Tanning Lotion

ENHANCE, BUILD + EXTEND.

8 HR Deluxe Face Self-Tanning Cream Medium
8 HR Deluxe Face Self-Tanning Cream Medium
MEDIUM
8 HR Deluxe Face Self-Tanning Cream

ANTIOXIDANT-RICH FACE TAN

2 HR Express Face Self-Tanning Serum Medium
2 HR Express Face Self-Tanning Serum Medium
MEDIUM
2 HR Express Face Self-Tanning Serum

ULTRA-HYDRATING, SKINCARE-INFUSED.

Tan Remover
Tan Remover
ROUTINE ESSENTIAL
Tan Remover

GENTLY REMOVES UNWANTED TAN.

Deluxe Freckle Pen
Deluxe Freckle Pen
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Deluxe Freckle Pen

NATURAL-LOOKING FRECKLES.

Flawless Blending Brush
Flawless Blending Brush
BLENDING
Flawless Blending Brush

FLAWLESS APPLICATION EVERY TIME.

2 HR Express Self-Tanning Lotion Medium
2 HR Express Self-Tanning Lotion Medium
MEDIUM
2 HR Express Self-Tanning Lotion

ULTRA-HYDRATING, SKINCARE-INFUSED.

Flawless Face Brush
Flawless Face Brush
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FACE
Flawless Face Brush

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Flawless Body Brush
Flawless Body Brush
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Flawless Body Brush

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Discover Our Community’s favourite Products

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10 MIN Express Self-Tanning Smoothing Mask Dark

Dark
Image of 10 MIN Express Self-Tanning Smoothing Mask Dark

10 MIN Express Self-Tanning Smoothing Mask Dark

Dark
Image of 10 MIN Express Self-Tanning Smoothing Mask Dark

10 MIN Express Self-Tanning Smoothing Mask Dark

Dark
Image of 10 MIN Express Self-Tanning Smoothing Mask Dark

10 MIN Express Self-Tanning Smoothing Mask Dark

Dark
Image of 10 MIN Express Self-Tanning Smoothing Mask Dark

10 MIN Express Self-Tanning Smoothing Mask Dark

Dark
Image of 10 MIN Express Self-Tanning Smoothing Mask Dark

10 MIN Express Self-Tanning Smoothing Mask Dark

Dark

The Express Collection

Shade slider 10 MIN Express Self-Tanning Smoothing Mask Dark
Shade slider 2 HR Express Self-Tanning Mousse Medium
Shade slider 2 HR Express Self-Tanning Mousse Dark
Shade slider 2 HR Express Self-Tanning Mousse Ultra Dark
Shade slider 2 HR Express Platinum Self-Tanning Mousse
Shade slider 2 HR Express Self-Tanning Lotion Medium
Shade slider 2 HR Express Self-Tanning Lotion Dark
Shade slider 10 MIN Express Self-Tanning Smoothing Mask Dark
Shade slider 2 HR Express Self-Tanning Mousse Medium
Shade slider 2 HR Express Self-Tanning Mousse Dark
10 MIN Express Self-Tanning Smoothing Mask Dark

DARK

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Discover Our Community’s Favourite Products

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2 HR Express Face Self-Tanning Serum Dark

Dark
Image of 8 HR Deluxe Self-Tanning Mousse Dark

8 HR Deluxe Self-Tanning Mousse Dark

Dark
Image of 2 HR Express Self-Tanning Mousse Dark

2 HR Express Self-Tanning Mousse Dark

Dark
Image of 8 HR Deluxe Platinum Self-Tanning Mousse

8 HR Deluxe Platinum Self-Tanning Mousse

Maximum
Image of 8 HR Deluxe Gradual Self-Tanning Lotion Dark

8 HR Deluxe Gradual Self-Tanning Lotion Dark

Dark
Image of 8 HR Deluxe Face Self-Tanning Cream Dark

8 HR Deluxe Face Self-Tanning Cream Dark

Dark
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2 HR Express

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8 HR Deluxe

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Face Tanning

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For The Most Natural-Looking Tan

10 MIN Express Self-Tanning Smoothing Mask Dark
10 MIN Express Self-Tanning Smoothing Mask Dark
NEW
DARK
10 MIN Express Self-Tanning Smoothing Mask

THE FASTEST TAN YET.

2 HR Express Self-Tanning Mousse Dark
2 HR Express Self-Tanning Mousse Dark
#1 GLOBAL BESTSELLER
DARK
2 HR Express Self-Tanning Mousse

#1 BESTSELLER. EXPRESS TECHNOLOGY.

2 HR Express Platinum Self-Tanning Mousse
2 HR Express Platinum Self-Tanning Mousse
BESTSELLER
MAXIMUM
2 HR Express Platinum Self-Tanning Mousse

MAXIMUM RESULTS. MINIMUM TIME.

8 HR Deluxe Self-Tanning Mousse Dark
8 HR Deluxe Self-Tanning Mousse Dark
DARK
8 HR Deluxe Self-Tanning Mousse

PROFESSIONAL STRENGTH FORMULA

8 HR Deluxe Gradual Self-Tanning Lotion Dark
8 HR Deluxe Gradual Self-Tanning Lotion Dark
BESTSELLER
DARK
8 HR Deluxe Gradual Self-Tanning Lotion

ENHANCE, BUILD + EXTEND.

2 HR Express Self-Tanning Mousse Ultra Dark
2 HR Express Self-Tanning Mousse Ultra Dark
BESTSELLER
ULTRA DARK
2 HR Express Self-Tanning Mousse

#1 BESTSELLER. EXPRESS TECHNOLOGY.

8 HR Deluxe Self-Tanning Mousse Ultra Dark
8 HR Deluxe Self-Tanning Mousse Ultra Dark
BESTSELLER
ULTRA DARK
8 HR Deluxe Self-Tanning Mousse

PROFESSIONAL STRENGTH FORMULA

8 HR Deluxe Platinum Self-Tanning Mousse
8 HR Deluxe Platinum Self-Tanning Mousse
AWARD WINNER
MAXIMUM
8 HR Deluxe Platinum Self-Tanning Mousse

DEEPEST, DARKEST RESULTS.

8 HR Deluxe Face Self-Tanning Cream Dark
8 HR Deluxe Face Self-Tanning Cream Dark
BESTSELLER
DARK
8 HR Deluxe Face Self-Tanning Cream

ANTIOXIDANT-RICH FACE TAN

2 HR Express Face Self-Tanning Serum Dark
2 HR Express Face Self-Tanning Serum Dark
BESTSELLER
DARK
2 HR Express Face Self-Tanning Serum

ULTRA-HYDRATING, SKINCARE-INFUSED.

2 HR Express Self-Tanning Lotion Dark
2 HR Express Self-Tanning Lotion Dark
BESTSELLER
DARK
2 HR Express Self-Tanning Lotion

ULTRA-HYDRATING, SKINCARE-INFUSED.

2 HR Express Self-Tanning Mousse Medium
2 HR Express Self-Tanning Mousse Medium
BESTSELLER
MEDIUM
2 HR Express Self-Tanning Mousse

#1 BESTSELLER. EXPRESS TECHNOLOGY.

8 HR Deluxe Self-Tanning Mousse Medium
8 HR Deluxe Self-Tanning Mousse Medium
MEDIUM
8 HR Deluxe Self-Tanning Mousse

PROFESSIONAL STRENGTH FORMULA

8 HR Deluxe Gradual Self-Tanning Lotion Medium
8 HR Deluxe Gradual Self-Tanning Lotion Medium
MEDIUM
8 HR Deluxe Gradual Self-Tanning Lotion

ENHANCE, BUILD + EXTEND.

8 HR Deluxe Face Self-Tanning Cream Medium
8 HR Deluxe Face Self-Tanning Cream Medium
MEDIUM
8 HR Deluxe Face Self-Tanning Cream

ANTIOXIDANT-RICH FACE TAN

2 HR Express Face Self-Tanning Serum Medium
2 HR Express Face Self-Tanning Serum Medium
MEDIUM
2 HR Express Face Self-Tanning Serum

ULTRA-HYDRATING, SKINCARE-INFUSED.

Tan Remover
Tan Remover
ROUTINE ESSENTIAL
Tan Remover

GENTLY REMOVES UNWANTED TAN.

Deluxe Freckle Pen
Deluxe Freckle Pen
SOLD OUT
Deluxe Freckle Pen

NATURAL-LOOKING FRECKLES.

Flawless Blending Brush
Flawless Blending Brush
BLENDING
Flawless Blending Brush

FLAWLESS APPLICATION EVERY TIME.

2 HR Express Self-Tanning Lotion Medium
2 HR Express Self-Tanning Lotion Medium
MEDIUM
2 HR Express Self-Tanning Lotion

ULTRA-HYDRATING, SKINCARE-INFUSED.

Flawless Face Brush
Flawless Face Brush
SELLING OUT
FACE
Flawless Face Brush

FLAWLESS APPLICATION EVERY TIME.

Flawless Body Brush
Flawless Body Brush
SOLD OUT
BODY
Flawless Body Brush

FLAWLESS APPLICATION EVERY TIME.

The Journal

Exclusive tanning tips + tricks straight from the tanning experts.

READ THE TANNING BLOG →
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Runway Ready. Loving Tan Bronzed.

Bethenny Frankel and Remi Bader Walked the Sports Illustrated Swimsuit Runway in Loving Tan. They didn’t just attend Miami Swim Week. They owned it.

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Cocktails, Canapés + The Perfect Tan: Loving Tan x Miami Swim Week

Loving Tan spotted at Miami Swim Week. This year, Loving Tan was there, and bronzed was the only dress code that mattered.

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The Only Bridal Self-Tanning Timeline You Need

A flawless, streak-free wedding day glow doesn't happen by accident. Follow this 3-day self-tanning routine to walk down the aisle radiantly bronzed — and utterly confident.

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The Everything Shower | Your Tanning Prep Guide

More than a trend, it’s a complete skin reset. And when it comes to self-tanning, it’s the difference between an average result and a flawless, even glow.

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Journal Image of Loving Tan x Camp Poosh: Desert Tanning, Elevated

Loving Tan x Camp Poosh: Desert Tanning, Elevated

This year at Camp Poosh, Kourtney Kardashian Barker’s elevated desert experience, that look started with skin. Effortless, even, and impossibly radiant—the kind of glow that doesn’t ask for attention, but gets it anyway.

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Journal Image of Expert Tips for Self-Tanning Hands + Feet

Expert Tips for Self-Tanning Hands + Feet

Nothing ruins a flawless, bronzed glow faster than patchy hands or uneven feet. Don’t worry — we’ve all been there. Over the years, our tanning experts have perfected a foolproof routine to help you achieve seamless, natural-looking results on even the trickiest areas.

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Sydney Sweeney Approved: Achieve Her Effortless Red Carpet Tan with Loving Tan

Sydney Sweeney lit up the Vanity Fair Oscar Party with a breathtaking, sun-kissed glow, and now you can too!

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Journal Image of Home for the Holidays: Your Ultimate Tanning Packing List

Home for the Holidays: Your Ultimate Tanning Packing List

What tanning products should you pack for the holidays (and why you’ll love them)

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Journal Image of Gifts for Every Type of Tan Lover: Your Ultimate Holiday Gift Guide

Gifts for Every Type of Tan Lover: Your Ultimate Holiday Gift Guide

Gifts that are so great that you’ll want to treat yourself, too!

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Journal Image of Loving Tan Team Tanning Tips: Secrets from the Experts

Loving Tan Team Tanning Tips: Secrets from the Experts

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Journal Image of Self-Tan vs Sun Tan: How Does it Work and Which is Better for your Skin?

Self-Tan vs Sun Tan: How Does it Work and Which is Better for your Skin?

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